Social Marketing Tools and Resources

Tools

• Program Planning Considerations (pdf)

• BEHAVE Logic Model for Program Planning (AED)

  • PDF version

  • Word version

• Examples of Data Warehouses (pdf)

• Action Plan Template

  • PDF version

  • Word version

• Geodemographic Systems - The Ohio Department of Health has experience using geodemographic systems to collect data. For more information, please contact Jenelle Adkins at 614-644-7854 or email Jenelle.Adkins@odh.ohio.gov.

Resources

• The Role of Social Marketing in Public Health Practice: It's a Whole New Era

  Presented by: Fred Fridinger, DrPH, CHES, Centers for Disease Control and Prevention

  • Click here to access the PowerPoint slides.

  • View the presentation (archived webcast). Approximate length: 105 minutes

    Note: RealPlayer is required to view this archived video. If you do not have RealPlayer, please go to http:///www.real.com for the free download. High speed internet access is strongly recommended for viewing this video.

     

• Academy for Educational Development (AED)

  • Social Marketing Lite (pdf)

• Turning Point

  • Social Marketing Resource Guide (pdf)

  • Social Marketing and Public Health: Lessons from the Field (pdf)

  • The Basics of Social Marketing (pdf)

  • The Manager's Guide to Social Marketing (pdf)